Fashion industry insights and updated theories

A shift in the fashion industry is upon us, here on fashion truths coming from a neutral perspective we bring you news, in this article we will be uncovering layer by layer the fashion industries new alter that's slowly creeping up on us. From a new era of advertising to roles being held upon younger gens we will delve deep including the roles of journalism and the power of the iconic Vogue magazines along with the influence these pilers are evolving to. How will this effect us as a whole? and what can we look forward to?

More roles and more new

"It takes one to know one" as younger generations enter and receive acceptance to work in the fashion industry its mainly due to them looking up to a brand or the industry as a whole but what makes this new? This can alter the fashion industry in the future and is beginning to happen now, from store assistants clicking with customers their age range to creative directors being able to orchestrate a whole show to catch gen z's eyes how will this affect consumer rates and will it make a change in the market further? Will modernization become the new piler instead of timeless looks or will morals be preserved? And if Gen Z eyes are the aim will the industry change itself to keep up?

Fast fashion has sadly become a piler in the industry, it deeply effects the environment and sometimes these items get thrown away the moment their out of date since their seen as temporary worth instead of timeless feels therefore further breaking the norm that was once upheld.

Gen z sees it as more affordable and buy away, but the question is are the old generations following? Does the full blame have to be pinned upon the newer generation or is it consumers as a whole?

The Journalists behind the scenes

Journalism includes writing in some forms such as articles or blogs, they also have

involvement in reviewing collections or trends, analysing them and giving a perspective that can be opinionated (Eg reviewing runway shows or commentary on trends, styles or cultural shifts and even personal takes or critiques) or factual writing (reporting on events like new collections, describing trends and materials, providing backgrounds on people and covering interviews more accurately.) This crucial role Helps influence public opinion and practice along with collaborating with editors to create an overall cultural tone or take, the main aim being to spark conversations and public interest.

A well known example of this is Anna Winter (longtime editor in chief of vogue and chief content creator officer at Condé Nas.) Is one of the most influential examples, by blending high fashion with celebrity politics and therefore deeply contributing involvement in Vogue’s development into a cultural platform with her expertise. This was partly done through words and genuine enlightenment to create and grow a community with great dedication.

Journalists shape how the world sees fashion, it’ s what makes People ask questions and receive unique perspectives into fashion that they haven’t thought of. They help the public understand what’s happening through an analytical perspective in terms of art, individuality, importance and an essential factual notes and takes to let people know what they can indulge their time and passion into.

The question is will aspiring journalists adapt or keep what's arguably the pilers of fashion upheld? Will the modernization affect timeless writers topped off with Anna Winter leaving will they follow in her footsteps dropping their pens and laptops signing off for good? This new upcoming generation is unpredictable in some eyes while others believe they have potential and new ideas are to come. As a gen z myself I notice myself breaking some norms and forms of writing and have to pause. Will this effect my future as I press publish, receive backlash or break in new ideas and opinions?

How are fashion magazines like Vogue making money in Advertising?

Brands pay to feature their products in the magazine, especially in print spreads and digital ads. They show more interest and determination for the September issue due to higher exposure and publicity. Brands love advertising with vogue due to the numbers and how their able to identify characteristics of readers in numerous ways. Therefore providing intel so brands themselves can predict what they can do to be eye catching in a vogue magazine and plan ahead, they gain control and insight. An extension of this is further brand partnerships and sponsored content, Vogue collaborates with fashion or beauty brands to create special features, videos, or articles that promote products in an editorial style. This take is more effective as they can link the products back to the overall vibe and mood in the magazine itself therefore increasing consumer interest.

Social media platforms play a huge part in the fashion industry from a consumer analysis perspective and business minded entrepreneur. For younger new generations coming fresh into the world and now dominating the consumer interest of the fashion industry its most logical to advertise on apps such as tik tok. This platform is where trends can ignite so far and has higher chances to be talked about as their common in new gen conversations.

An example on a further take to reach gen Z consumers is Teen Vogue as it connects with its audience by focusing on issues that matter to Gen Z, such as politics, identity, and activism, alongside fashion and beauty. They use TikTok and Instagram Stories to speak in a relatable, conversational tone that feels more like a friend than a formal publication.

Small Ad analysis https://vt.tiktok.com/ZSSMF5vD1/

(for people aspiring to learn more about marketing and online advertising)

Ads are the mainstream of promoting a brand or product, Now with social media many new methods and forms of ads have been introduced. An example of this is Dior as they evolved with time while keeping what they stand for in the light therefore adapting effectively and remaining timeless. Its important that we note the advancements and move forward with them, adapting as consumers along the way as the increase of media driven spending is higher with each younger new generation. Budgeting has been lowered in priorities due to this as the aesthetics of social media pulls us in, Dior holds strategic methods in this category with ads so eye grabbing its hard not to let your debit or credit card slip onto the counter.

The Miss Dior blooming bouquet perfume had a social media campaign on Tik tok. They used bright coloured spring scenery which was extremely eye catching and paired that with peaceful bird sounds along with some short catchy slightly vocal music topped off with a bright glow filled dewy lighting. This approach made a statement as it all tied in. In the description of the video the perfume was described as “#Missdior is an immediate pleasure, a declaration of love for life that seizes hold of you.”

What captured me was that in the recorded lecture from earlier in the course one of the main points was about age groups and specific audiences. So, I thought to myself was the declaration of love said in the writing attempting to grab younger women’s interests? So I rewatched it and noticed that it was paired with the flirtatious theme and petite hand actions which in my view was done purposely. And The fact is that most adolescents are all familiar with this perfume, even I personally owned one and my friends who are into love and the idea of coming off as flirtatious all have this perfume on their wish list.

Another factor was merging their name into a hashtag to guarantee more attention and views, It goes to show how an overall concept can be achieved by tying in elements together to create a more efficient campaign, Sometimes descriptions and quality is more than just aesthetics with how detailed the campaign was in a rather strategic perspective.

Hope you found some satisfaction in indulging in ideas and theories revolving around the industries turning point and what we can expect. Overall there is no certain way we can tell how an iceberg will tip that's been around for centuries but its fun to think of the possibilities. Thankyou for reading Fashion truths!